The UFC’s “GO BIG” campaign launch event is streaming live today. The company is expected to highlight its new season of upcoming events and matchups in 2016.
The last seasonal launch, called “The Time Is Now,” included a laundry list of the UFC’s biggest stars, including Lyoto Machida, Daniel Cormier, Jon Jones, Conor McGregor, Nick Diaz, Anderson Silva, Ronda Rousey, and Chris Weidman. A lot has happened to that crew in the past year, so make sure to tune in to find out what the overall plan is for this coming year. It's like Christmas!
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